We’re a group fishing fanatic which happens to be engineers. There’s nothing quite like the peace of being on the water, casting your line, and waiting for that big catch. But like many anglers, we’ve dealt with our fair share of bad fishing gear and equipment that just doesn’t last.

One day, after another frustrating trip, we thought, “Why don’t we create gear that actually works?” That’s how Happy Loon Fishing was born. Based in Ontario, Canada, we set out to make reliable, durable products that anglers can depend on.

Built by Anglers, for Anglers

Every product we create is something we use ourselves, from our Lure Covers to our Waterproof Bags. We’ve designed products that stand up to tough conditions—whether you’re fishing in cold Canadian lakes or under the hot Texas sun.

Our Lure Covers and Waterproof Bags, for example, are made from thick, marine-grade TPU that protects your hooks and keeps them from snagging. Plus, they’re eco-friendly because we care about the environment just as much as we care about fishing.

Designed for Real-World Fishing

We didn’t just slap together some products and call it a day. We spent hours testing, tweaking, and re-testing everything to make sure it performs well on the water. After countless trials, and looking at every competitor we’re proud of the products we’ve created. Our goal? To make your fishing trips smoother and safer with gear that really works.

Our Mission: Every Cast, a New Story

At Happy Loon, we believe fishing should be all about creating great memories, not about worrying about something to fail. That’s why we’re committed to helping you get the most of every cast. With our first line of products, we’re excited to offer you gear that’s designed to protect you and your loved ones, so you can focus on the thrill of the catch.

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Ready to gear up? Join the Happy Loon family and make your next fishing trip your best one yet!